A few tips on using twitter for your business:
Follow people who can provide you with valuable information. Don’t follow random people in hopes of reciprocity. You’ll waste valuable business time un-following all of the people who Tweet what they had for dinner.
Follow experts in your niche market to get great advice on growing your business.
If you find someone who tweets interesting things, see who they follow.
Monitor your followers? You will automatically get an e-mail message when a new person becomes a follower. It’s time consuming, but a good idea to check them out. Potential customers will be able to see your followers and you won’t to maintain a professional 
To get quality followers, you may want to post to Ezine sites which allow for easy Twitter integration.
Place twitter icons or use social bookmarking tools on your web site so your visitors can easily follow you and share your content.
When promoting a post, explain what is in it. Just linking builds skepticism and doesn’t earn follow through clicks.
Include your twitter address in your online correspondence like email.
Twitter is an interactive tool so use it to reply to your followers’ questions. This helps build strong relationships with your customers who get to know like and trust you. If your customers trust you they are more likely to listen to your product recommendations.
Don’t spam your customers.
Create relationships by providing sound advice. This will earn trust
Tweet about other people’s stuff. It improves your image.
Ask questions. Get opinions.
By: Chris Randall, Technical Director
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