What are Twitter Hashtags: Primarily Hashtags are used with Twitter to make the keywords of your Tweets easily searchable. Hashtags can provide you with several marketing benefits:
- Increase your number of targeted followers.
Targeted followers are your target market or better yet potential customers who are genuinely interested in what you are saying and not just hoping to get concurrent followership.
- People want to follow and be followed by others with the same general interests. With Twitter one of the best ways to attract followers is to follow, since most people will follow back. You need to be careful that you aren’t just following anyone though, so Hashtags allow us to target specific keywords and have the opportunity to reach our target audience who actually has need for our products or services.
- The Hashtag will make that keyword stand out in a tweet and make it easier to find. When you someone is tweeting with a keyword you are interested in, that is a good person to follow.
- It is easy to identify your keyword in Twitter using Hashtags. All you have to do is type a pound sign (#) before the word.
- A Tweet may look like this “Today’s concert #presale passwords are posted at www.presalezone.com” Presale is my keyword and the pound sign identifies it for Twitter.
By: Chris Randall, Technical Director
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