Keyword proximity (distance in space) refers to how close your keywords are and how they fit into the context of your writing. In general, closer keywords are better; of course they have to make sense (contextual relevance). You must avoid keyword stuffing and think about keyword order as well.
Keywords are important in all parts of your posts: titles, headers, paragraphs and page content.
Here is an example with the search “quality dog food”:
- Your dog kennel deserves our quality products and food services
- You deserve our high quality dog food in your kennel today
- This restaurant has no quality and their food isn’t fit for a dog
All of these have the key words with the exact same keyword density and they are roughly the same length. If everything else is equal a search will probably give the second one preferential search engine ranking.
Chris Randall
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